Foxtail Coffee Co.

Foxtail is a fast-growing coffee franchise expanding across the US. As the company continued to scale, we saw an opportunity to elevate how the brand showed up across the board. Our goal was to make the brand feel warmer, more refined, and more consistent while still holding onto the craft and local coffee shop feel that makes Foxtail unique. My role was to help lead that evolution by tightening the branding and building flexible design systems that could scale across menus, campaigns, packaging, and photography. The result was a more cohesive and elevated brand system that helped the team move faster, stay aligned, and maintain quality as the company continued to grow.