Environmental Design

Foxtail Coffee Co. is a specialty coffee brand with 100+ locations across Florida, known for its warm, community-rooted identity and commitment to creating memorable in-store experiences. As Art Director, I designed and implemented a scalable mural and environmental design system that standardized how franchise partners communicate location-specific goals, enabling the creative team to develop on-brand, site-relevant artwork through a structured brief process. The result is a repeatable system that supports new store openings with consistency and reduces creative friction at every stage of production while each mural tells a unique story.